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Amazon Joins Forces with POP MART for First Time to Combat Counterfeiting; Zhejiang Authorities Seize 700+ Fake LABUBU Toys
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Amazon.com, Inc. (AMZN.US) recently collaborated with POP MART (09992.HK) for the first time, working with Zhejiang local market regulators to successfully clamp down on a counterfeit supplier.

In April 2025, law enforcement body seized over 700 counterfeit LABUBU keychains and thousands of packaging materials on-site.

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The supplier sold counterfeit LABUBU toys to Amazon sellers through a domestic e-commerce wholesale website, report told.

Amazon's global anti-counterfeiting team tracked and investigated the counterfeit supplier in China for several months and handed over the case clues to the local law enforcer where the supplier is located.
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